ASOLO
Andie Soto López is a documentary photographer and poet. They were born in Puerto Rico in the center of an academic family, making them the first artist in the lineage. Having studied a Bachelor's Degree in Photography with minors in Visual Arts and Psychology, Andie decided to work towards preserving, educating, and bringing awareness. Preserve beauty, educate on current events, and bring awareness about mental health.
Main and
Variant Logo
The main logo is inspired by a camera—representing the type of work Andrea does—and features a shutter in Dark Pastel Red, the brand’s primary color. The logo uses the subheading typeface, Rosemartin, which conveys an elegant tone.
Brandboard
The ASOLO brand board showcases a clean, elegant identity for a photography business, featuring a bold logo with a stylized camera shutter in Dark Pastel Red replacing the 'O'. Its color palette—Cultured, Dark Pastel Red, and Dark Charcoal—evokes creativity, clarity, and sophistication. Typography includes Selima for decorative use, Rosemartin for subheadings, and Routed Gothic Wide for modern body text, with defined sizes for consistency. Mockups demonstrate real-world application, reinforcing a minimal, professional, and artistic brand image.
