Concrete Couture

Together with my Graphic Design classmates at Universidad del Sagrado Corazón, we developed the branding for @concretecouturepr, a concept created for the university’s Fashion students. As a team, we brought this idea to life by designing the logo and its variations, selecting the color palette, and choosing the typography. It was an incredible creative process that blended our graphic design skills with the innovative vision of the fashion students—a true collaboration that showcased the best of both disciplines.

Collaborators:
Carola Arias Ruiz – Account Executive, Designer
Mary A. Rivera Montero – Art Director, Designer
Kelanie Ramos Huertas – Art Director, Designer
Juan J. Morales Arroyo – Designer

The Chain Logo

The concept for this logo is inspired by common construction site materials, such as chains. Since this is a variation of the main logo, I chose to use the initials of Concrete Couture and applied a grunge-style typography. The 3D effect features a copper material, but with the color adjusted to a dark, black-toned finish.

Chain Effect Pattern

For this project, my task was to create a pattern for the brand. To achieve the final result, I used Adobe Illustrator to design a chain-like effect. I also aimed to incorporate the variant logo into the pattern.