GO GO Anime
GO GO Anime is a vibrant and passionate small business launched by university student Graciela Fernandez, bringing anime-inspired creativity to life through personalized stickers, eye-catching keychains, and original artwork straight from the artist herself.
Born out of a university collaboration, this project paired Graciela with a designer through a course focused on supporting student entrepreneurs. The goal? To breathe life into GO GO Anime by crafting a bold brand identity—from a dynamic logo to imaginative mockups and more. Together, they’ve transformed a simple idea into a unique and expressive brand that’s as colorful and creative as the anime culture it celebrates.
Meet Mimi
Mimi is the official mascot of GO GO Anime, inspired by the Japanese chibi art style. Unlike traditional chibi characters, Mimi features subtle facial details—like eyeliner and a charming expression—that reflect the creator’s personal touch. These elements give her a whimsical and playful personality that perfectly represents the brand.
Brandboard
The primary logo incorporates the shop's name and its mascot. A variant logo, a cat beanie with whiskers, was also created to subtly retain a key detail from the mascot.
The selected font provides a bubbly effect that enhances the brand's playful appeal. To create unique patterns, cat whiskers were combined with a checkered design, leaving an unmistakable mark of Mimi.
